I’m a London-based writer with 12+ years’ experience in beauty and wellbeing. Helping brands to tell their story with strategic thinking and creative copy.

Having worked both in-house and agency-side, I’ve created content for everyone from start-up indie brands to large-scale beauty corps. My day-to-day work goes between writing long-form SEO blog articles to creating 360 campaign concepts to brainstorming a tagline to remember.

I love working with brands to find their voice. Leaning into what makes their audience tick to create aspirational yet relatable content that cuts through the noise.

It all starts with a story. What’s yours?