I’m a London-based writer with 14+ years of experience in beauty and wellbeing. Helping brands to tell their story with strategic thinking and creative copy.

Having worked both in-house and agency-side, I’ve created content for everyone from start-up indie brands to large-scale beauty corps. My day-to-day work goes between creating brand guidelines to working on 360 campaign concepts to brainstorming a tagline to remember, as well as BAU social, emails and SEO blogs.

I love working with brands to find their voice. Leaning into what makes their audience tick to create aspirational yet relatable content that cuts through the noise.

It all starts with a story. What’s yours?