Advanced Nutrition Programme™
A science-backed supplement brand with a gut-first approach to skincare.
As Senior Copywriter, I worked as Advanced Nutrition Programme’s sole writer on all aspects of creative storytelling, including creating new brand guidelines and tone of voice.
As part of my role, I worked across all digital and social content, printed collateral and in-store assets for retailers including Harvey Nichols, Harrods and Selfridges.
Email & Social
As part of my role, I was responsible for writing all BAU content, including weekly marketing emails, social posts, web copy, blog articles and copy for LinkedIn. I also worked with the creative director on shot lists and briefs for creative content and shoots.
Skin Integrate 28 Launch
I worked alongside the creative team to launch NEW Skin Integrate 28 for Advanced Nutrition Programme™, a prebiotic powder. I created a full brand campaign, including launch content for D2C and B2B audiences, a campaign tagline, print assets for PR events, scripts for launch videos and web copy.
Skin Integrate 28 sold out in just 10 days, making the campaign a great success!
Editorial Blog Articles
96% of Us Aren’t Eating Enough of This
Prebiotics vs Probiotics
5 Weird Benefits of Taking Omegas
Digestion 101: Everything You Need to Know